• Partnering with executives to
    uncover and achieve
    their full potential

BradBrad Parcells is a professional certified coach with more than 27 years experience focusing in leadership and executive development.  Brad founded Aperio Coaching & Consulting, a coaching and consulting practice based in Atlanta in 2014.  He brings a strong record of partnering with a diverse variety of leaders and teams in helping them achieve their transformational development for the greatest impact on their organizations and the people they know both personally and professionally.

Brad works with organizational clients throughout the USA that include Fortune 500 companies, small to medium size firms and non-profit organizations. His passion and focus in partnering with highly motivated organizational leaders is all geared toward these leaders becoming the best version of themselves, and in leading more effectively.  It is a partnership based on trust, confidentiality and mutual respect – they are the experts on their organization and industries, and Brad is an expert in helping them see themselves in new ways that open up great opportunities for them to grow and change. He feels it is a privilege to be invited alongside these leaders; many of them have already accomplished so much before they meet him.

Brad earned his bachelor’s degree in Business Management from the University of North Carolina, Chapel Hill.  Prior to coaching, his business career has evolved through a variety of organizational settings and leadership roles, in corporate, consulting and non-profits.  The common threads were helping develop other leaders and teams become more effective, developing strategy and execution, and working on his own challenges and growth as a developing leader.  These leadership threads continue today in his role as a Leadership Coach. 

He completed his professional coaching training from the Institute for Professional Excellence in Coaching (iPEC) and is a Professional Certified Coach (PCC) through the International Coaching Federation.  Brad has more than 1200 hours of coaching experience and is certified in The Leadership Circle Profile (360 assessment), The Leadership Circle Culture Survey, The Enneagram and Extended DiSC personality assessments.

Brad and his family live in Atlanta.  When not coaching, he enjoys being among family and friends, reading, weight training, and listening to all kinds of music.

Brad can be reached at 404-409-7226 and at [email protected]

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